Search engine optimsation (SEO) refers to techniques that help your website rank higher in the organic/natural search results (rather than paid search engine ads).

Search engines decide on how to rank pages based on two factors called ‘on-page’ and ‘off-page’. On-page refers to your website content – your website copy, as well as behind-the-scenes HTML tags, meta-data and other coding. Off-page refers to other websites linking to your site. 

 

Most people are aware of SEO and its importance. Few understand how SEO works, what techniques are used and actions are taken. Unfortunately, the SEO industry is good at cloaking SEO as a mysterious ‘art’ and SEO salespeople tend to be pushy and obfuscating. 

At Yoga Reach, we work together with our clients to understand your business: how people find you, what search terms and phrases are realistic, achievable and effective. We are transparent about what techniques we employ and steer well clear of dodgy practices such as link farming which put your site at risk of being black-listed.

Ranking well on Google and other search engines is much sought-after for most small business owners. Potential customers will generally type ‘yoga class Sydney lower north shore’ into Google before they do anything else about finding a yoga class on the lower north shore of Sydney. While ‘yoga class’ is a competitive search phrase, a lower north shore yoga studio can ‘own’ that phrase, with some time and investment.